Saturday Night or Sunday Morning? From Arts to Industry — New Forms of Cultural Policy.

This book asked who was doing the most to shape culture at the time (the mid-1980s) and argued that while public funding concentrated on pre-20th century art forms commercial culture was reaching far larger audiences and was often far more dynamic. It made the case for complementing traditional arts policies focused on galleries, opera and theatre with others focused more on industries: TV, publishing, music, and using new methods to influence these growing cultural industries. Many of the book’s ideas went onto influence ‘creative industry’ strategies across the world.